L&M Workbag

As a young woman studying and working in New York City, I struggled to find a work bag that was thoughtfully designed, well-made, and style oriented. In conversations with other women regarding this issue, I found that the overwhelming majority experienced the same problem. Inspired by the need for a sophisticated, functional, and professional work bag, I have dedicated this project to researching the development of creating the L&M work bag in hopes that it may improve the everyday lives of young working women. Using customer interviews, competitive analysis and rough prototyping I have compiled the necessary to data to bring this product to market.